Who We Are?


Shanhaijing® beauty brand is a high-end beauty brand based on the Chinese legend “山海经(also known as Shanhaijing)”. It integrates elements of ancient culture to meet the fashion needs of modern women. Our brand concept is “beauty is eternal and ancient is the present”. We are committed to providing every user with the best product experience and a new lifestyle with unique views on beauty. Rooted in thousands of years of history and culture, based on elegant rituals, simplicity and mindfulness are the most important. Integrate into the current trend. Our product is not only a high-quality product, but also can stimulate consumers’ sense of identity. At the same time, it will also become a beauty brand loved by fantasy and myth, ancient knowledge, mythical beasts and inspired art lovers.


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The Shanhaijing, also known as Classic of Mountains and Seas, formerly romanized as the Shan-hai Ching,is a Chinese classic text and a compilation of mythic geography and beasts. Early versions of the text may have existed since the 4th century BCE, but the present form was not reached until the early Han dynasty. It is largely a fabulous geographical and cultural account of pre-Qin China as well as a collection of Chinese mythology.[citation needed] The book is divided into eighteen sections; it describes over 550 mountains and 300 channels.

Classic of Mountains and Seas

“Shanhaijing” is a well-known IP in China. Many fashion brands, story novels, film and television works and songs in the world are created using familiar elements in “shanhaijing”. And we hold this trademark.

We are a super team

We compare ourselves to a “super team”. They gathered together to build a super product line. A group of professional formula scientists, together with star makeup artists, artists, and IT experts, worked together to build it. We are subverting the old model and bringing a new perspective. We have been making continuous efforts to promote the development of innovation and industry boundaries. Each product has won the favor of a group of interesting and intelligent women who are looking for high-performance, time-saving and interesting products to improve their beauty procedures.

Dr. Qiu

Technical R&D Director

Dr. Wei

Technical R&D engineer

Dr. Wen

Technical R&D engineer


We combine traditional beauty products with new technology, new technology, internet and new art. We are subverting the old model and bringing a new perspective.


Shanhaijing Beauty uses embroidery techniques to create intricate patterns and designs on their packaging and products, drawing inspiration from the mythical creatures and landscapes found in the Shanhaijing.

Augmented Reality

Shanhaijing Beauty incorporates AR technology into their packaging, allowing customers to scan the products with their smartphones to reveal 3D images of mythical creatures and landscapes from the Shanhaijing.

Jigsaw Puzzle

Shanhaijing Beauty packages their products in puzzle gift boxes, which customers can disassemble and reassemble to form a complete image inspired by the Shanhaijing, adding an interactive and playful element to their beauty experience.


Shanhaijing Beauty uses sculpture and carving techniques to create intricate depictions of mythical creatures and landscapes from the Shanhaijing on their product packaging, giving their products a unique and artistic touch.

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Hormone Free

Our products will never add female hormones, lead and mercury.

No Cruelty

Our products have not been tested on animals.


Our ingredients do not come from GMO sources.

No Artificial Essence

The flavor of the product comes from the taste of the raw material itself.

Water Saving

We try to avoid increasing the water content in the product development process. It can improve the effectiveness of skin care products and reduce the transportation and consumption of water resources

Clean Energy

We try to use solar energy, wind energy and other green energy in the production process.Reduce the emission of pollutants within its capabilities.

Sustainable Packaging

We strive towards more sustainable packaging through the use of recycled aluminum, glass components, and responsibly sourced paper.

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